Widi Care

Widi Care has been a leading presence in the beauty market for over 10 years. Starting with professional lines for top salons in Rio de Janeiro and expanding across Brazil, the brand introduced home care products in 2016. These products cater to all hair types—curly, straight, chemically treated, or colored—based on the belief that all beauty matters. 

Ecological Responsibility
Widi Care promotes beauty sustainably and intelligently. The brand has been cruelty-free and vegan since its inception, and no products are tested on animals. It is also partnered with initiatives like “Eu Reciclo” to offset plastic production through reverse logistics, contributing to plastic recycling globally. For Widi Care, creating beauty also means encouraging self-care and environmental preservation.
Representation
Founded by a woman, Widi Care takes pride in its workforce—75% of employees are women. The brand believes in empowering women through its work and mission.